PE Ice Cream

The ice cream brand identity design for PE Ice Cream needed to feel fun, memorable and true to their small-batch roots.

We developed a full brand strategy, defining their tone of voice, values, and positioning in the local market. From there, we designed a playful visual brand identity that included a custom logo suite, vibrant colour palette, and approachable typography system. Every element was created to capture the joy of ice cream while giving the brand a professional, yet fun, and consistent look.

The result is an ice cream brand identity design that feels fresh and inviting, helping PE Ice Cream stand out locally while giving the business a consistent visual foundation to grow both in-store and online.