INSIGHTS FOR PRODUCT-BASED BUSINESSES

The Mojo Journal

Practical insights on branding, eCommerce, websites and the thinking behind building a stronger online business.

4 min read

Why a Visible eCommerce Shopping Cart Icon Matters for Your Store

A visible eCommerce shopping cart icon might seem like a small detail, but it plays an important role in helping shoppers find their basket and move smoothly towards checkout.

5 min read

What Is an eCommerce Brand? Success Beyond Your Logo

Your brand is one of your business’s most valuable assets and it is critical to the growth of your ecommerce business. Learn more.

5 min read

Why eCommerce Product Photography Can Make or Break Your Store

See why eCommerce product photography matters for trust, perceived value and conversions, and how stronger visuals can improve your online store.

6 min read

5 eCommerce Sales Strategies to Increase Your Online Sales

Discover 5 eCommerce sales strategies to increase online sales, from upselling and cross-selling to stronger CTAs, mobile optimisation and abandoned cart emails.

5 min read

5 eCommerce Customer Review Elements That Build Trust

Discover 5 elements of effective eCommerce customer reviews that build trust, strengthen social proof and help shoppers feel more confident buying online.

4 min read

8 Ways to Reduce Shopping Cart Abandonment

Learn 8 practical ways to reduce shopping cart abandonment, from clearer checkout steps and payment options to mobile optimisation and recovery emails.

4 min read

3 Reasons Why An eCommerce Website Is Important

Discover why an eCommerce website is important for building trust, saving time and giving customers a better way to discover and buy from your brand.

3 min read

5 Ways to Build a Successful eCommerce Website

Congratulations on turning your passion into a career! Now that you’ve built your online store, here are 5 ways to make your ecom website succeed online.

6 min read

How To Create A Luxury Online Shopping Experience For Your Shoppers

Want customers to buy your luxe products? Then you need to provide them with a luxury online experience. Learn how.

4 min read

3 Cart Abandonment Solutions for Online Stores

Approximately 7 out of 10 shoppers won't complete their transaction when shopping your luxe goods and that's intense! Read more.

5 min read

Why Online Reviews Matter for eCommerce Stores

A recent survey shows that online reviews do matter, as about 93% of customers read online reviews before buying a product. Learn more.