our work

Janine Binneman Jewellery Design

Website • Social Media Advertising • Email Marketing

We created a complete brand refresh for Janine Binneman Jewellery Design. Her website was upgraded and the results speak for themselves. “My business grew 30% in 1 year and Mojo Media was an integral part of that growth”. Janine wanted a website that could grow with her business and also be able to develop with her as she grows and expands her global footprint.

our work

Janine Binneman Jewellery Design

Website • Social Media Advertising • Email Marketing

We created a complete brand refresh for Janine Binneman Jewellery Design. Her website was upgraded and the results speak for themselves. “My business grew 30% in 1 year and Mojo Media was an integral part of that growth”. Janine wanted a website that could grow with her business and also be able to develop with her as she grows and expands her global footprint.

Website

A custom-designed ecommerce website was developed for Janine Binneman to sell and market her magical adornments on.

People could book a workshop or join her email list to become a special insider of her tribe, sign up for discounts, order, buy and contact her team — all from her brand new site.
A few custom extras were added: people were able to request quotes by uploading photos of what they liked, and we created a custom checkout process with an upselling strategy featured within the purchasing process.

Website

A custom-designed ecommerce website was developed for Janine Binneman to sell and market her magical adornments on.

People could book a workshop or join her email list to become a special insider of her tribe, sign up for discounts, order, buy and contact her team — all from her brand new site.

A few custom extras were added: people were able to request quotes by uploading photos of what they liked, and we created a custom checkout process with an upselling strategy featured within the purchasing process.

New Collections

Janine’s exquisite Birthstone and Ombré collections underwent a complete Mojo brand building experience. From photoshoots, product copywriting to website optimisation, all the way through to Janine’s Facebook and Instagram shops.

The Ombré Collection

We tackled everything needed for Janine’s Ombré ring collection’s highly anticipated launch:

• Model Search And Project Management.
• Photo And Video Direction.
• Keyword-Rich Copywriting For Products.
• Optimising Images For The Web.
• Collection Buildout For Website, Facebook And Instagram.
• Campaign Launch With Paid Advertising And Email Marketing.

“Why only have one colour, when you can have multiple?” was the mantra applied to this handmade and stunning jewellery collection. Thus why only tackle one marketing aspect to be applied too?

We organised everything needed to make this launch a staggering success online, from organising and directing photoshoots, video direction, model search to project management, to create captivating webpages, social media posts and stories, as well as digital ads.

New Collections

Janine’s exquisite Birthstone and Ombré collections underwent a complete Mojo brand building experience. From photoshoots, product copywriting to website optimisation, all the way through to Janine’s Facebook and Instagram shops.

The Ombré Collection

We tackled everything needed for Janine’s Ombré ring collection’s highly anticipated launch:

• Model Search And Project Management.
• Photo And Video Direction.
• Keyword-Rich Copywriting For Products.
• Optimising Images For The Web.
• Collection Buildout For Website, Facebook And Instagram.
• Campaign Launch With Paid Advertising And Email Marketing.

“Why only have one colour, when you can have multiple?” was the mantra applied to this handmade and stunning jewellery collection. Thus why only tackle one marketing aspect to be applied too?

We organised everything needed to make this launch a staggering success online, from organising and directing photoshoots, video direction, model search to project management, to create captivating webpages, social media posts and stories, as well as digital ads.

Product Photography & Video

We organised, directed and edited an array of lifestyle and product photography and videography, perfectly sized to be used on a variety of platforms — be it Janine Binneman’s ecommerce website, Facebook / Instagram shops, digital ads and social media content.

Product Photography & Video

We organised, directed and edited an array of lifestyle and product photography and videography, perfectly sized to be used on a variety of platforms — be it Janine Binneman’s ecommerce website, Facebook / Instagram shops, digital ads and social media content.

Online Shop Setup

Facebook and Instagram

Having an online shop is one thing, having an online shop that is convenient to use and set up for conversion is another. We made sure Janine’s online shops weren’t only pretty to look at, but that they were easy to use and brought in sales.

We created, linked and synced both her Facebook and Instagram shops to allow her to effortlessly sell directly from either account; tag her one-of-kind bling in her posts and stories, and turn her business’s social media pages into eye-catching shoppable storefronts too.

Online Shop Setup

Facebook and Instagram

Having an online shop is one thing, having an online shop that is convenient to use and set up for conversion is another. We made sure Janine’s online shops weren’t only pretty to look at, but that they were easy to use and brought in sales.

We created, linked and synced both her Facebook and Instagram shops to allow her to effortlessly sell directly from either account; tag her one-of-kind bling in her posts and stories, and turn her business’s social media pages into eye-catching shoppable storefronts too.

Giveaway

Each year we create an incredible giveaway in honour of Janine’s birthday. Our giveaway model consists of creating a landing page for people to sign up to her newsletter list that automatically enters them into the competition. It also consists of social media posts, stories and an exciting newsletter getting people to enter.

In 2021 we celebrated our most phenomenal and successful giveaway yet, as it went viral across social media and introduced her to an even bigger audience online, thus converting some giveaway entrants during the competition into Janine Binneman clientele in the future with nurturing email campaigns.

We organised, directed and edited an array of lifestyle and product photography and videography, perfectly sized to be used on a variety of platforms — be it Janine Binneman’s ecommerce website, Facebook / Instagram shops, digital ads and social media content.

1.2k Facebook likes

4.2k Facebook comments

734 Facebook shares

4.4k Instagram loves

13.5k Instagram comments

825 Instagram shares

1 090 New Newsletter subscribers

Over R70 000 in sales through new subscribers

R0 Ad spend

Giveaway

Each year we create an incredible giveaway in honour of Janine’s birthday. Our giveaway model consists of creating a landing page for people to sign up to her newsletter list that automatically enters them into the competition. It also consists of social media posts, stories and an exciting newsletter getting people to enter.

In 2021 we celebrated our most phenomenal and successful giveaway yet, as it went viral across social media and introduced her to an even bigger audience online, thus converting some giveaway entrants during the competition into Janine Binneman clientele in the future with nurturing email campaigns.

We organised, directed and edited an array of lifestyle and product photography and videography, perfectly sized to be used on a variety of platforms — be it Janine Binneman’s ecommerce website, Facebook / Instagram shops, digital ads and social media content.

1.2k Facebook likes

4.2k Facebook comments

734 Facebook shares

4.4k Instagram loves

13.5k Instagram comments

825 Instagram shares

1 090 New Newsletter subscribers

R0 Ad spend

Over R70 000 in sales through new subscribers

Email Marketing

Nurturing Client Relationships

As part of her gem adventures, we started documenting her journey and created a somewhat regular newsletter for her to share more behind the scenes images and info of what she was up to with her tribe.

This helped to nurture the relationship she had established on her socials BUT now taking the dance one step further, to her own platform — her email list.

When you run competitions or create strategic partnerships with other online businesses, it is a way to build your email list FAST.

And you thought email was dead? Nope.

Email Marketing

Nurturing Client Relationships

As part of her gem adventures, we started documenting her journey and created a somewhat regular newsletter for her to share more behind the scenes images and info of what she was up to with her tribe.

This helped to nurture the relationship she had established on her socials BUT now taking the dance one step further, to her own platform — her email list.

When you run competitions or create strategic partnerships with other online businesses, it is a way to build your email list FAST.

And you thought email was dead? Nope.

Welcome Email

We created a pop-up incentive on Janine’s website to allow people to sign up to her newsletter. We implemented an automation to notify and provide newcomers with a once-off 10% discount on their first purchase upon their newsletter signup on her site.

Of course, needless to say, newcomers hand over their email addresses with glee, which we use to nurture their relationship with Janine, to ensure a greater likelihood for future purchases.
Abandon Cart Emails

According to statistics, cart abandonment rates are up to 71.4%, and we’re all about helping our clients grow their empires, that’s why we implemented another automation by linking Janine’s website and email list to obtain client contact and purchasing details during checkout.

As soon as a client abandons a cart and doesn’t proceed with payment, we send a series of three automated abandon cart emails over a period of three days. The reality is — carts aren’t only being abandoned due to minds being changed. More often than not it’s simply due to a doorbell ringing or a toddler deciding to draw on the wall.

Our abandoned cart emails provide customers with a second opportunity to shop their already packed cart. If a customer hasn’t made a purchase by the third email, we send one mail containing suggested items to see if a customer may potentially be interested in something else.

Welcome Email

We created a pop-up incentive on Janine’s website to allow people to sign up to her newsletter. We implemented an automation to notify and provide newcomers with a once-off 10% discount on their first purchase upon their newsletter signup on her site.

Of course, needless to say, newcomers hand over their email addresses with glee, which we use to nurture their relationship with Janine, to ensure a greater likelihood for future purchases.
Abandon Cart Emails

According to statistics, cart abandonment rates are up to 71.4%, and we’re all about helping our clients grow their empires, that’s why we implemented another automation by linking Janine’s website and email list to obtain client contact and purchasing details during checkout.

As soon as a client abandons a cart and doesn’t proceed with payment, we send a series of three automated abandon cart emails over a period of three days. The reality is — carts aren’t only being abandoned due to minds being changed. More often than not it’s simply due to a doorbell ringing or a toddler deciding to draw on the wall.

Our abandoned cart emails provide customers with a second opportunity to shop their already packed cart. If a customer hasn’t made a purchase by the third email, we send one mail containing suggested items to see if a customer may potentially be interested in something else.

Advent Calendar Marketing Campaign

Campaign Strategy and Social Media Design

We completely rethought our Black Friday strategy to prevent potentially cheapening Janine’s refined jewellery brand with a once-off 50% discount.

We decided to provide her clients with more value for money over a period of three weeks (also being the lead up to Christmas).

We initially created three gift sets per week, nine sets over three weeks, but due to popular demand, the campaign ran for a full month. We created all the social media posts and stories (with links to products) to be used throughout the campaign.

Advent Calendar Marketing Campaign

Campaign Strategy and Social Media Design

We completely rethought our Black Friday strategy to prevent potentially cheapening Janine’s refined jewellery brand with a once-off 50% discount.

We decided to provide her clients with more value for money over a period of three weeks (also being the lead up to Christmas).

We initially created three gift sets per week, nine sets over three weeks, but due to popular demand, the campaign ran for a full month. We created all the social media posts and stories (with links to products) to be used throughout the campaign.

Product Photography

We organised, directed and edited an array of lifestyle and product photography and videography for Janine’s Advent campaign, perfectly sized to be used on her ecommerce website, Facebook / Instagram shops, digital ads and social media content.

Product Photography

We organised, directed and edited an array of lifestyle and product photography and videography for Janine’s Advent campaign, perfectly sized to be used on her ecommerce website, Facebook / Instagram shops, digital ads and social media content.

We tackled the whole enchilada when it came to Janine’s Advent campaign rollout. From creating a landing page for customers to “land” on after clicking on the links we set up in campaign emails, social media posts and ads; we also created all the product, post and campaign copy, and product setup.

We tackled the whole enchilada when it came to Janine’s Advent campaign rollout. From creating a landing page for customers to “land” on after clicking on the links we set up in campaign emails, social media posts and ads; we also created all the product, post and campaign copy, and product setup.

Advent Emails

We created a series of four newsletters sent over a period of four weeks, showcasing all Janine’s fabulous jewellery available in a gift set during the Advent campaign. Newsletters also informed customers on the dates each item would be available, how much they would save, and allowed them to shop directly via a link in the email.

Advent Emails

We created a series of four newsletters sent over a period of four weeks, showcasing all Janine’s fabulous jewellery available in a gift set during the Advent campaign. Newsletters also informed customers on the dates each item would be available, how much they would save, and allowed them to shop directly via a link in the email.

Client love

Client love

Let’s build your business that grows online!

Let’s build your business that grows online!

Let’s get social!

Follow us on social media — where we chillax and hang with Julia Roberts and Evel Knievel.
You’ll probably find us sipping Piña Coladas and playing backgammon on our yoga mats.
Seriously, we share a ton of online marketing ideas, so be sure to join us online!

Let’s get social!

Follow us on social media — where we chillax and hang with Julia Roberts and Evel Knievel. You’ll probably find us sipping Piña Coladas and playing backgammon on our yoga mats. Seriously, we share a ton of online marketing ideas, so be sure to join us online!