Design

Jewellery

Janine Binneman

WEBSITE
Social media advertising
email marketing

We created a complete brand refresh for Janine Binneman Jewellery Design.

Her website was upgraded and the results speak for themselves. “My business grew 30% in 1 year and Mojo Media was an integral part of that growth”. 

Janine wanted a website that could grow with her business and also be able to develop with her as she grows and expands her global footprint.

WEBSITE

A custom-designed and e-commerce website was developed for her to sell and market herself on.

People could book for a workshop or join her email list to become an Insider of her tribe, sign up for discounts, order, and buy and contact her team from her website.

A few custom extra's were added like people being able to request quotes by uploading their own photos of what they liked.

social media advertising

For monthly online advertising campaigns we assisted her with her online social media and advertising ads.

We set up ideal client audiences for her to market her stunning jewellery to.

For monthly online advertising campaigns we assisted her with her online social media and advertising ads.
We set up ideal client audiences for her to market her stunning jewellery to.

Build her email list

Grow her audience and expand her reach

Competitions

A beautiful campaign to connect with her audience. We ran a campaign where her tribe could win one of her Original Ombré Rings… We wanted it to make an emotional connection to their Mother for Mother’s Day.
People needed to share a story that they remembered from back in time with their mom. 
The response was overwhelming. Her tribe loved it!

A beautiful campaign to connect with her audience. We ran a campaign where her tribe could win one of her Original Ombré Rings… We wanted it to make an emotional connection to their Mother for Mother’s Day. People needed to share a story that they remembered from back in time with their mom.  The response was overwhelming. Her tribe loved it!

People who engaged with her profile are now in the targeting selection for future advertising aka more eyeballs on her products!

This campaign was purely to connect and expand her audience reach aka get more eyeballs on her profile, establish a connection with her audience and get her products in front of them.

Make Sales

 The intention was to grow her email tribe and also increase her page following with ideal targeted clients.
We also scored 2 purchases from this ad. Not bad getting sales if the intention was simply to grow the tribe. Nice!

We manage her monthly social media advertising for her beautiful products.
As you can see here, we aim to please!

We have highlighted the relevant columns for your ease (you’re welcome!). As you can see here, she has a positive ROAS… meaning, for every Rand she puts in she gets back x times the ROAS amount in sales. Bada Bing Bada Boom!

We manage her monthly social media advertising for her beautiful products. As you can see here, we aim to please!

We have highlighted the relevant columns for your ease (you’re welcome!). As you can see here, she has a positive ROAS… meaning, for every Rand she puts in she gets back x times the ROAS amount in sales. Bada Bing Bada Boom!

email marketing

As part of her gem adventures, we started documenting her journey and created a somewhat regular newsletter for her to share more behind the scenes of what she was up to with her tribe.

This helped to nurture the relationship she had established on her socials BUT now taking the dance one step further, to her own platform — her email list.

When you run competitions or create strategic partnerships with other online businesses, it is a way to build your email list FAST.

And you thought email was dead? Nope.

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