Retail Entrepreneur: if you want customers to cash out mega bucks to buy your beautiful and luxe products, then hear us when we say: you NEED to provide a luxury online shopping experience.
No ifs, no buts, no coconuts!!! Because a luxury online shopping experience = a great user journey = a potential buyer/repeat buyer = cash in YOUR bank.
I can hear the gears turning though — ok, so what exactly does a luxury online shopping experience entail?
① Easy-To-Use Website
The reality is: an overly complicated/difficult-to-navigate website is almost a guaranteed sale lost!
Why? Because life is too busy to spend 15 minutes just looking for that ONE product you want to buy.
Ensure YOUR luxe ecom site is not flooded with unnecessary tabs, and that it features the following:
1.1 A Fast Loading Time
Site speed is VITAL to your ecommerce success, because again … absolutely NO ONE has 15 minutes to waste.
According to a recent article published by shopify, your site’s speed directly influences your conversion rates, repeat business, and search engine rankings!!!
Need we even say more?
1.2 Clear Logo And Branding
Your brand represents your products. If your brand is grotty, first-time visitors to your website will assume your products are grotty too. It’s a no-brainer. Think about it, when you walk into a physical store and it doesn’t scream luxe vibes … you’re automatically going to assume aisle 5 isn’t showcasing Le Creuset cooking ware … am I right?
To greatly sum it up: if your brand accurately represents your products, and customers like your brand, they are more likely to shop shop shop.
This one is a biggy!
According to GOOGLE — mobile devices now account for roughly 60% of internet traffic!!! That’s A LOT of potential shoppers waiting to shop at your store!!!
So luxe etailer: if you’re NOT tapping into THIS market yet … you best get to it. Remember: a mobile-friendly site is way more than activating your desktop site on mobile. You’ll need to ensure it’s easy to use on mobile, looks good on mobile and works well on mobile too.
Mojo Tip: your mobile site can be same-same, but it doesn’t have to be same-same either. If you need to make your call to action button larger … Luxe Etailer … go for it! Remember: your mobile site needs to feature easy-to-use fonts, designs and tabs to ensure your site is easy to see, browse, use AND of course SHOP on.
② High-Quality Images, Descriptions And Reviews
When shopping in-store, a customer has the opportunity to pick up, feel and smell the leather bag, strut up and down the aisle in those espadrilles, and view that diamond ring under perfect lighting.
When shopping online, your customer does not physically have the opportunity to pick up, feel and smell the leather bag, strut up and down the aisle in those espadrilles, and view that diamond ring under perfect lighting.
MEANING it is YOUR job to provide your customers with the same in-store shopping experience with the use of high-quality images and top-level product descriptions.
Because Luxe Etailer: in order to increase your shopping experience AND your online conversion rates: your customers actually NEED to be able to envision having YOUR luxe products in their lives through images showcasing your product from all angles (i.e. PROPER product photography), showcasing your product on a model to help show the actual size of your product and how it looks on an actual human like yourself (i.e. PROPER lifestyle photography), as well as telling your customers from the get-go if your product is leather or pleather, solid gold or gold plated (i.e. PROPER product descriptions).
AND LUXE ETAILER: we cannot stress this enough: reviews reviews reviews!!!
Reviews help establish brand trust and give your customers a chance to see how someone who is NOT financially invested in your store experienced your product. Trust us … people LOVE reviews!
Join me below, as I walk you through the 5 elements of a high-converting review to help build trust and credibility with potential online customers, as well as WHY customer reviews are SO incredibly important for luxury online stores to showcase on their ecommerce websites.
Remember: people LOVE reading reviews, so be sure to give this video a watch:
③ Simple And Fast Checkout
Luxe Etailer: PLEASE ensure shopping on your luxe online store is quick and easy.
I am 100% sure you believe your 5-step checkout is painless, but if your customer (especially a first-time one) needs to login and STILL add client info, address, shipping address, billing address and card info … trust me … it’s not painless.
That’s why we create a one-page (and painless!!!) checkout process for our luxe ecommerce clients’ online stores. Because truth be told, the more steps a customer needs to take in order to actually BUY your product .. the higher the chances are you’re going to lose the sale somewhere along your not-so-painless 5 checkout steps …
To go full circle to point 1 … 15 minutes is A LOT of time in today’s world to be sitting around and twiddling thumbs.
Quick recap: Add to cart. Pay. Be done. Ta-da.
④ Be Accessible
Nothing aggravates a customer more than not being able to reach you through contact details or a properly set up contact form/your telephone number on your site.
In the famous words of Scott Cook: “A brand is no longer what WE tell the consumer it is — it is what consumers tell EACH OTHER it is”.
Be sure the word of mouth spreading around the web about YOUR luxe online store is a 5 star one. This is EXACLTy WHY having reviews on your site ARE crucial to your online store’s success … as it provides potential customers with an in-depth view of your previous customer’s shopping experience WITHOUT them actually having to call you or your previous customer!
Does Your Online Store Have These 3 KEY Website Pages?
Luxe Etailer: if your ecom store IS missing these 3 pages, then it’s most definitely ALSO costing you customer loyalty, trust and sales — because having these 3 pages present on your website goes a SUPER long way in ensuring a great online shopping experience for your online shopper!
Be sure to check out my 4 minute video below just to double-check that you indeed do have these 3 CRUCIAL website pages in place and that you’re not losing money because you don’t.
After all … education is key.
Long gone are the days of having an average-looking and average-working ecommerce website. People expect the same level of top-tier service they would receive in a top-tier store.
Need help with your luxe ecommerce site or to create a luxury online experience? Book a no-strings-attached call and let’s see how we can help!