Remember: the purpose of your website is not only to showcase your products, but to make purchasing those items SUPER easy for your customer … and your shopping cart icon plays an intricate role when it comes to providing your online shoppers with a deluxe and user-friendly online shopper experience.

First things first, what is a shopping cart icon?

Your shopping cart icon allows your visitors to easily navigate to your shopping cart page where they can then add, remove and view all the products they want to buy from your online store.

And in case you were wondering what a shopping cart icon exactly looks like … well, it pretty much looks something like this:

Location … location … location

We have all heard the age-old phrase: “location, location, location” and I am here to tell you when it comes to your shopping cart icon …. its location matters too!!!

Meaning if you thought merely having a shopping cart icon on your website was enough … then unfortunately you were mistaken. However … fortunately this blog is here to set the record straight.

Let’s look at it this way: when you stroll into Woolworths on a Friday afternoon with your shopping list in hand and a shopping mission in mind … but you cannot see a single shopping trolley or basket in sight … how would that make you feel?

Somewhat displeased, right?! 

Because truth be told: how on earth are you supposed to shop without a proper place to put your shopping? 

AND THE EXACT SAME goes for your online store.

If your online shoppers cannot find your shopping cart icon when wanting to shop, then it does not matter whether you have one or not … they will also be somewhat displeased and some may even leave your site altogether.

And for each shopper that leaves your site, a potential sale goes out the door with them. 

So make 100% sure your shopping cart icons are CLEARLY visible.

Where is the perfect spot to place my shopping cart icon?

We recommend you place your shopping cart icon in the top right corner of EACH and EVERY single page on your website. 

I cannot stress this enough: your shopping cart icon MUST always be:

• easy to find
• easy to see 
• show the total amount of products in the cart
• and easy to use throughout your ENTIRE site to allow your customers to access their cart whenever and wherever — be it on your homepage or your FAQS page — as this helps increase the chances of a sale being made.

Remember what we said earlier about customers demanding shopping convenience? Meaning, if your customer constantly has to leave a page they are currently on to have a look at their cart contents … they simply WILL NOT DO IT and they WILL NOT SHOP.

Therefore, showcasing your shopping cart icon across your site helps ensure easy access and satisfied shoppers.

And speaking of satisfied shoppers: your shopping cart icon must clearly show the exact quantity of ALL the items in your customer’s cart too.

This helps eliminate any confusion whether they have added the item to their cart or not. It also helps eliminate unwanted costs from creeping up. Since absolutely NO ONE likes seeing additional costs staring at them during the checkout process. 

Have a quick look at the example below: 

Your shopping cart icon in the top right corner should show the number of products your customer has in their cart:

And your shopping cart page should show both the number of items and the exact amount to be paid to minimise frustration/miscommunication:

Did you know?

There is no denying strategically positioning your cart icon and a high-converting checkout page go hand-in-hand. 

To learn what constitutes a high-converting checkout page, join me for 4-ish minutes in the video below. This video shares how you can fix your checkout process to potentially increase your conversion rate by 21%!!!

Remember: your checkout page is the ONE place your customers actually hand over their money — so it best be great.

Is your cart icon and checkout page is in tip-top shape? Yet, but customers are still ditching their carts? Then you will LOVE this video!!! I will walk you through our Abandon Cart Sales Accelerator email series with word-for-word script included!!!

Conclusion

Having a clearly visible cart icon is non-negotiable, because it is at the epicentre of your online store’s sales success.

Ready to further transform your homepage into a revenue-generating machine? Then download our Ultimate Ecommerce Homepage Checklist!!! It contains the exact method we use to grow our private clients’ online empires!

The post Why A Visible Shopping Cart Icon Is Crucial For Your Ecommerce Store appeared first on Let’s Grow Your Online Store | Mojo Media Agency.

However, you would not believe how often we hear “I have a brand” when starting to work with new clients …. just for us to receive a logo.

And, of course, your logo is NOT your brand. Therefore we thought, let’s tackle this topic head on.

So The Question Remains: What IS A Brand Then?

In a very glamorous pistachio nutshell: your brand is that FEELING your company exudes that will be etched into the memory of your customers when they leave your site.

This feeling is created with the use of very specific colours, fonts, brand voice and the images used (to name but a few) that perfectly resonate with your ideal client.

Meaning … yes … a brand is WAY more than just your ecommerce store’s name, logo, product, or price tag. It is also more than the marketing and advertising around these things. 

In the incredible words of Seth Godin: 

“a brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product/service or store over another.”

Remember: the way a customer feels about a business influences their purchasing behaviour, which directly impacts whether a sale will be made or not. If a customer feels like your store’s overall vibe (i.e. the feeling created through the use of colours, fonts, wording, etc.) does not resonate with them, they will more often than not leave your site before even having browsed through your products.

And that truly should come as no surprise, as some of the world’s most successful companies invest millions of dollars every year in strengthening their brands. Go figure.

Let’s Look At It This Way …

If you are selling high-end handcrafted jewellery, but your brand creates a feeling of inelegance … your ideal client is going to leave your website right then and there … before even giving it a chance.

If your luxury website is flaunting Comic Sans font … trust us … the quality of your products will not be taken seriously.

That is exactly why your brand really needs to perfectly convey the sense of quality your online store and products offer to captivate your ideal customer from the get-go and entice them to browse your online shop.

Simply put: YES, your brand can make or break your online business.

Ask Yourself: How Would Your Brand Act If It Were A Person?

There is absolutely no denying we ALL relate to our favourite brands as if they were old friends, because we keep choosing those brands over other brands, we give them the benefit of the doubt, we patiently wait for an out of stock product to return, and even promote those brands via word of mouth to family, friends, and anyone who listens.

So … ask yourself, who is your dream customer and how can your brand relate to them? Meaning, if your brand were a person, what pledge would your brand make? 

Have a look at the following brands and ask yourself … what is the first thing that comes to mind when thinking of:

The Body Shop: cruelty-free.
Woolworths: quality.
Volkswagen: safety.
Hermès: extremely luxurious.

Your brand? ….

Now you can select the best colours, fonts, brand voice and images to represent your brand.

What Are The Benefits Of Having A Consistent And Strong Brand?

We cannot stress this enough: it is so important your brand creates a feeling your ideal customer resonates with.

Because not only does that result in customer loyalty and an increase in sales, but having a consistent brand (i.e. following your brand guideline) ensures you create the same feeling across different digital platforms — be it Facebook, Instagram, your ecommerce website, and more.

​Join me for a very informative 7-ish minutes in the video below as I walk you through WHAT a brand is, WHAT it is not, and WHAT you should focus on when marketing your business.

How To Discover Your Perfect Branding Style?

If you have just realised your brand may not be resonating with your ideal client, then before you start thinking about a rebrand: you NEED to identify WHAT your branding style is, as your branding style is the heart of your business translated into visuals.

We have created an easy-to-do questionnaire to help you discover your potential branding style. Your answer will help set the foundation and give some valuable insight into your business when discussing your rebrand with a professional.

What Is Your Business’s Main Goal?

Ⓐ Building trust + credibility
Ⓑ Inspiring creativity + innovation
Ⓒ Creating a sense of community + belonging
Ⓓ Providing a luxurious + high-end experience

Which Colour Palette Resonates Most With Your Business’s Values?

Ⓐ Calm + soothing pastels
Ⓑ Vibrant + energetic primary colours
Ⓒ Earthy + natural tones
Ⓓ Sophisticated + elegant neutrals

How Would You Describe Your Target Audience?

Ⓐ Professional + formal
Ⓑ Young + trendy
Ⓒ Family-oriented + community-driven
Ⓓ High-income + discerning customers

What Tone Of Voice Do You Want Your Brand To Have?

Ⓐ Authoritative + knowledgeable
Ⓑ Playful + humorous
Ⓒ Supportive + friendly
Ⓓ Luxurious + exclusive

Which Logo Style Appeals To You The Most?

Ⓐ Classic + timeless
Ⓑ Modern + minimalist
Ⓒ Whimsical + illustrative
Ⓓ High-end + intricate

What Sets Your Business Apart From Competitors?

Ⓐ Exceptional customer service + reliability
Ⓑ Cutting-edge designs + innovation
Ⓒ Personalised approach + community involvement
Ⓓ Premium products + exclusivity

RESULTS

Mostly Ⓐ: Timeless Elegance — your business exudes class and sophistication, with a focus on building trust. Classic designs and understated luxury are your key elements.

Mostly Ⓑ: Modern and Bold — you’re all about cutting-edge ideas and a youthful vibe. A vibrant and energetic branding style will help you stand out from the digital crowd.

Mostly Ⓒ: Warm and Welcoming — your business is centred around community and personal connections. Go for a whimsical and approachable branding style that resonates with your target audience.

Mostly Ⓓ: Luxury and Prestige — your brand caters to high-end clientele seeking exclusivity. Sophisticated and refined branding will convey the premium experience you offer.

Conclusion

If your branding is inconsistent or associated with poor quality — it can be detrimental to your business.

I’ll leave you with this: Your brand is:

Not your logo and it is NOT just how things look. 

It is a feeling and it ADDS tremendous value to your online store. Your brand DOES AFFECT YOUR SALES. 

If you want to transform your homepage into an ecommerce powerhouse of conversion, then treat yourself and download our Ultimate Ecommerce Homepage Checklist. It contains the exact method we use to grow our private clients’ online empires.

The post What Is A Brand: Ecommerce Success Beyond Your Logo appeared first on Let’s Grow Your Online Store | Mojo Media Agency.

Meaning, if your product images are sub-par … potential customers will automatically assume your products are sub-par too.

Why? Because images are powerful and are masters in the art of persuasion. So let’s dive into the world of product photography and why the story YOUR product images convey matters.

How Product Photography Can Increase Your Sales and Conversions

① FACT: Shoppers use their senses when shopping in a physical store.
② FACT: Shoppers CANNOT use all of their senses when shopping online.

And that is the fundamental reason why having high-quality images on your ecommerce website is non-negotiable.

Your product images need to not only act as a sensory substitution, but remove any doubt your potential customer may have whether they want to purchase your product or not. 

Simply put: if a potential customer cannot clearly see WHAT they are buying (be it the colour, texture or size of the item, the chances are they won’t make the purchase (ESPECIALLY if it’s a high-end item) … and who can blame them?

When spending a lot of money, customers want (and deserve) to know exactly what it is they are buying. Is the product orange or is it pink? Is it big or is it small? Pleather, leather, something in-between?

That is exactly why poor quality images are detrimental to your online store’s success, as poor-quality images translate into poor-quality products and create multiple buyer objections.

How To Take A Proper Product Image?

Your product images need to CLEARLY show your potential customer the correct colour, texture and size of your product, as well as show your product from different angles.

Therefore when shooting your product images, you must ensure you have more than ONE high-quality image of EACH product taken from a variety of angles — especially as you will be using these images on various digital platforms like your website, social media, newsletters and ads. 

Lifestyle images are of course a great way to showcase the size of your products, PLUS they actually help your customer envision your product in their life … which inherently leads to:

① add to cart
② proceed to checkout
③ and voila … a sale made!

You can use an exit-intent popup to convert an additional 2 to 4% of your website visitors by offering a discount/promotion as a last-ditch effort to encourage them to complete their purchase. 

​

But Wait … What Is A Lifestyle Image?

A lifestyle image is an image that depicts your product in a real-life setting, i.e. earrings in a model’s ear, a bag over a model’s shoulder, to staging furniture in a home.

Using a lifestyle image on your homepage also elevates your brand identity, as well as the overall look and feel of your site. Let’s have a look at some lifestyle image examples: 

A lifestyle image of an earring.

A lifestyle image of a leather handbag.

A lifestyle image of a coffee table.

Do I Need A Professional Photographer?

We HIGHLY recommend ecommerce business owners use a professional photographer. However, the fact remains: if you have an artistic side/a vision/a proper camera (or phone) — YOU can make magic happen.

Please Remember: it IS impossible to take high-quality photos using an old phone. If you were expecting those photos to properly convey the quality your brand stands for … it simply won’t work.

Ensure Your Product Photography Is Not The Reason You Are Losing Sales

Join me for 5-ish minutes, as I show you why your product images could be failing to generate a higher volume of sales! I will also show you how to change it in order to start generating more sales for your online store.

Conclusion

Consumers will always be drawn to an image BEFORE they read the text on the page. So don’t wait for them to read that your product is incredible … SHOW them from the get-go your product is incredible using high-quality and clear imagery.

Ready to transform your homepage into a revenue-generating machine? Be sure to download our Ultimate Ecommerce Homepage Checklist. It contains the exact method we use to grow our private clients’ online empires!

The post The Power Of Visuals: Why Product Photography Can Make Or Break Your Ecommerce Store appeared first on Let’s Grow Your Online Store | Mojo Media Agency.

I highly doubt it! 

So let’s have a look at 5 proven marketing strategies you can implement to: 

get more eyeballs on your products

increase your shop’s sales

① Upsell Products

Did you know: by implementing upsell strategies into your luxury ecommerce store, you can potentially add up to 30% more to your sale?!

Just imagine a customer browsing your luxury jewellery collection, captivated by the incredible elegance and craftsmanship on display … and … as soon as they explore the product details of a prestigious piece they have their eye on, THAT is when you have the perfect opportunity to showcase an effective upsell: e.g. custom engraving.

By offering the option to personalise the necklace/ring/jewellery item they want to buy with a custom engraving, you are not only elevating the product’s exclusivity, but you are also creating a sentimental connection for your customer. 

The engraving could of course be their initials, their partner’s initials, a significant date, or even a short message, that allows them to own and wear a one-of-a-kind piece packed with meaning.

To present this upsell effectively, you could create a section on the product page that highlights the custom engraving option. You can use captivating visuals and persuasive copy to emphasise the sentimental value of owning an engraved piece. 

Additionally, you could also include customer testimonials/images showcasing previous personalised necklaces/rings/jewellery items OR even sweeten the deal by offering the custom engraving service at a discounted rate for customers who opt for the upsell to increase your chances of a successful upsell.

② Cross-Sell Products

In the world of luxury ecommerce: the cross-sell section of your luxury ecommerce store (i.e. where you provide customers with an additional product option that perfectly compliments their purchase) is an incredibly powerful tool to enhance your customer experience and maximise your online sales!!!

So let’s dive into these 4 game-changing cross-sell strategies to help increase your average order value:

2.1 Complementary Collections: Complementary collections entice customers to explore additional luxe products they may not have thought about at first. 

Example — if your customer is looking at a gorgeous high-end designer dress, you can showcase a curated selection of matching shoes, jewellery, and other accessories that perfectly complement the designer item. 

This helps create an immersive shopping experience that encourages your customers to indulge in an entire ensemble, because who can resist an elegant look?!

Source: Zalando

2.2 Limited-Edition Collaborations: Limited editions are all the rage, and knowing an item may not be available tomorrow ignites a sense of exclusivity, desirability and drives cross-sales!!!

Example — partnering with renowned brands to create an exclusive collection encourages your customers to explore purchasing additional products they may not have considered purchasing before, purely because it is rare, and it is luxe.

Source: Luxury Launches

2.3 Personalised Recommendations: Take FULL advantage of customer data and advanced analytics to provide your luxury shoppers with personalised product recommendations to elevate their cross-selling experience. 

Example — if a customer has previously purchased a luxury leather handbag, you can cross-sell by suggesting a matching designer scarf to complete the look. 

Personalised recommendations without a doubt enhance customer satisfaction and foster a sense of care. 

2.4 Inspiring Visuals + Storytelling: Create a captivating visual narrative that showcases the cross-selling possibilities of your luxury products by using high-quality imagery and lifestyle shots to perfectly showcase how different items can be combined to create a sophisticated look. 

Example — if you are offering a range of luxury home interiors, you can provide your shopper with a beautifully styled living room image to illustrate exactly HOW each piece can seamlessly complement the overall aesthetic.

Source: Wayfair

Remember: by implementing any of these cross-selling strategies in your luxury ecommerce store, you can exceed your customer’s expectations and witness the transformative impact it can have on both your customer satisfaction and your online sales.

③ Clear (And Multiple) CTA’s

Let’s not kid ourselves: People may be on your ecom site with the intention to shop, but retail entrepreneur, you actually still need to tell them TO SHOP, ADD TO CART, PROCEED TO CHECKOUT.

So please be sure to highlight and use attention-grabbing call-to-action (CTA) buttons in appropriate areas on your site and make them a contrasting colour.

Great call to actions to try include:

BUY NOW
SHOP NOW
ADD TO CART

④ Mobile Optimisation

Mobile devices made up 58.99% of web traffic in 2022. In 2023, the number of global smartphone users is estimated at 6.8 billion, with 26.3 million South African users. Mind blown!

So the question is: can you really afford not to invest in mobile optimisation? Ask a friend to test your shop on mobile and be open to any feedback she gives you.

Optimising your online store for mobile is more than “copy and paste” your desktop version onto a smartphone template. You need to make sure it looks good and works great.

TIP: increasing your CTA button size on mobile makes it easier for potential shoppers to see. Ta-da! You’re welcome.

⑤ Abandon Cart Emails

Shoppers abandon their carts for multiple reasons. Reasons include: the doorbell rang, the cat had a hairball, or simply because life happened.

Be sure to remind visitors who have added your luxe items to their carts. You can do this with an email saying “your shopping cart is looking gooooood, ready to complete your order?”

The fact is, people DON’T always abandon their carts because they’ve lost interest. Send a reminder and reclaim that lost sale pronto!

Want to know how we recover lost sales? Then have a look at our short, but super sweet, YouTube video below! You stand a chance to gain some seriaaas industry knowledge. Not to mention the exact word-for-word script we use for our private luxe ecom clients’ online stores too!

How To Increase Your Average Order Value

If the above video rocked your world, then you’re in for a real treat with this one!!! Ask yourself: are you ready to squeeze more value out of the customers you’re already attracting? Of course you are!!! So sit back, relax and hit play to learn how to increase your average order value TODAY!!!

Conclusion

Retail Entrepreneur: Carpe diem and implement at least ONE of these effective ideas this week. Feel free to let us know which one you tried first in the blog comments below. 

Ready to transform your homepage into a revenue-generating machine? Be sure to download our Ultimate Ecommerce Homepage Checklist. It contains the exact method we use to grow our private clients’ online empires, and is a must-have!

The post Supercharge Your Ecommerce Sales: 5 Proven Strategies For Success appeared first on Let’s Grow Your Online Store | Mojo Media Agency.

About 91% of shoppers between 18 – 34 years old trust online reviews as much as personal recommendations. And about 92% of shoppers read online reviews before making a purchase!

That is quite the statistic!!! I think we can all agree, having them showcased on your ecommerce website is absolutely crucial.

Need I even mention online reviews also help:

① create trust and build credibility which increases shoppers confidence to shop on your store.

② provide an easy way to showcase your products’ benefits and features.

③ show how your peers are experiencing your product (no hard sell needed).

④ build future relationships, because if your customers do not buy from you now, the seed has most certainly been planted for a future sale.

But … there is an art to posting the RIGHT type of review to squeeze out all the benefits social proof has to offer, because a dodgy-looking review will NOT get you the desired results you want.

So let’s get right to it — here are 5 elements of a high-converting online review you NEED to know and IMPLEMENT to increase your online sales and elevate your online store!!!

① Show A Real Photo Of The Reviewer In Your Online Review

Hear us when we say NO motorbike or Google kitten pictures will do, no matter HOW MUCH you adore that BMW bike or teensy-weensy ball of fluff, because anonymity does not scream trustability.

ALWAYS post a REAL photo of the REAL reviewer to show that the review was indeed given by a REAL person who had a REAL experience. A lot of capitals, because we mean it.

NOTE: if you have an image of the real person holding the real product, that is the crème de la crème of holy grail reviews.

② Use A Legitimate REAL First And Last Name

As humans we associate with those around us, and unless you’re Madonna or a world famous celeb, everyone has a first and last name.

Therefore, to create a real human connection, please be sure to showcase your review with a real first and last name to establish credibility.

③ Highlight The Most Valuable Statements In Your Online Review

Make sure to highlight the most valuable and benefit-driven statements your reviewers leave, because let’s get real, society does NOT have the time to read essays upon essays of positive/negative reviews.

Simply jotting down the key points here is golden.

④ Put Emphasis On Those Keywords

And speaking of keywords, by emphasising the MOST IMPORTANT words help highlight those positives reactions:

E.g. BEST product I have ever used.
E.g. SOFTEST coat in the world.

This is also an opportunity to display reviews given about your store:

E.g. The customer service was AMAZING!
E.g. Checkout was an absolute BREEZE.

⑤ Showcase Those Stars!

Look, without a doubt, we have ALL been trained to initially skim over the text and simply look at the stars provided when browsing for a specific product in order to see which one is the best.

It is in our DNA, it is who we are. Therefore it is of the utmost importance you display those star-ratings with pride, because they do matter!!!

Once a person is lured in by your incredible product and those 5-star reviews, they will have a more in-depth look at the review and the product description that follows.

Of course, it goes without saying, people are lured in by negative reviews as well … BUT breathe … as an uncalled negative review does NOT have to be feared. I promise!

A negative review, as daunting as it can be, can also provide you with the golden opportunity to show your customer (and other customers reading the review) you really care about them, their opinion, and the experience they had at your store.

So here’s what to do when a negative review hits your online shop:  

➜ Respond as soon as possible. Please do not postpone leaving a response, as that will only aggravate the situation.

➜ ALWAYS be polite and professional. Remember: your reviewer is a real person who spent their hard-earned cash at your store. Therefore they deserve to be heard, and by showing them (and the world, as YOUR response will be available for the public to see) that you truly appreciate them shopping online with you … matters!!!

➜ Invite your upset customer to email/call you to talk about their experience in person and potentially rectify the situation. This adds a personal touch and allows you to listen to their feedback and inform them about steps you will take to fix the problem. 

➜ Don’t forget to sign off a written response that includes your name or initials, as it shows your customer your online store is NOT a faceless-company, but indeed one with real people operating behind the scenes who care and want to help.

Conclusion

Luxury lifestyle brand owner: here is what your high-converting review should look like:

Looking for a more detailed look at exactly WHY online reviews REALLY matter, then head on over here.

Never forget: your online review can either persuade OR deter a client from shopping at your store, and are MOST CERTAINLY worth your time.

Want me to review your ecommerce store to identify potential ecommerce pitfalls? Simply leave a comment with your website address, and your site could be selected to be reviewed next!

For the video version of this blog, simply head on over here

Transform your online store into a revenue-generating machine by subscribing to our newsletter!

‌

The post 5 Elements Of A High-Converting Online Review To Elevate Your Online Store appeared first on Let’s Grow Your Online Store | Mojo Media Agency.

We can ALL agree: that’s INCREDIBLY frustrating — ESPECIALLY after all the work, the time and the marketing efforts you’ve put into it all (not even to mention each shopping cart abandoned = a loss in revenue).

So here are 8 tried-and-tested techniques to reduce shopping cart abandonment

① Offer Free Shipping  

​Shipping costs can be a major factor in cart abandonment. 

In fact, between 48 – 55% of shoppers abandon their carts due to extra costs (like shipping rates) being too high, and according to a survey conducted by Material Handling and Logistics, 91% of shoppers are actually likely to become repeat customers if a business offers free shipping. 

So what do you have to lose by offering FREE shipping, right?

If you can’t offer free shipping right off the bat, consider offering free shipping over a certain spend threshold — for example: Spend R1000 to get free shipping.

② Use Exit-Intent Popups

I know, these buggers can be a big pain up the … you know what!!! But if you use them correctly they are SUPER effective.

One such way is to let the pop up only pop up when your user intends to navigate away from your online shop/close the tab.

You can use these exit-intent popups to convert an additional 2 to 4% of your website visitors by offering discounts/promotions as a last-ditch effort to encourage them to complete their purchase. 

​

③ Show Trust Badges 

I cannot stress this enough, it’s crucial you inform customers they have nothing to worry about when entering their golden credit card information, as about 18% of online shoppers abandon their shopping carts due to them NOT trusting a site.

Make it VISIBLE and clear to online shoppers that shopping from your online store is secure by showcasing your trust badges with pride (this includes using icons to visually display your trust badges on your cart page as well), as it helps build your shopper’s confidence which enables them to shop and complete their purchase without stressing too much.

④ Remove Your Cart Page Footer

​The laaaaaaast thing you want your shopper to do once they’ve made the choice to purchase, is to distract them with arbitrary links in your footer (e.g. your Facebook or Instagram links) when on your cart page.

Get rid of any and all distractions so your shopper can SOLELY focus on completing their purchase.

​

⑤ Allow Various Payment Methods

About 6 – 9% of shoppers abandon their shopping carts due to a lack of payment options, because let’s get real, not everyone is in the mood to do an EFT and email you proof of payment … and not everyone knows their card details verbatim.

There are maaaany things that could prevent them from not hitting the CHECKOUT NOW button, so please be sure to make it super convenient for your shoppers to actually SHOP on your site. 

⑥ Optimise Your Mobile Site 

​Mobile compatibility is a crucial factor in reducing cart abandonment rates, as more and more customers are shopping on their mobile devices and tablets. In fact, a recent study found that mobile devices account for approximately 60% of ecommerce traffic, and this number is expected to increase in the coming years!

​

⑦ Simplify Your Checkout Process

Make it easy for customers to check out by keeping the checkout process simple and streamlined. 

Don’t ask for too much information or add unnecessary steps that can deter them from completing their purchase, as about 26% shoppers tend to leave their carts behind if the checkout process is too long or too complex.

That’s why we highly recommend creating a custom one-page checkout to eliminate those 40000 tedious steps for a customer to complete a purchase.

Super confused as to what on earth a one-page checkout is? Have a quick look at our super informative video below where we help you make sense of it all:

⑧ Send Abandoned Cart Recovery Emails 

Please send automated emails to customers who have abandoned their carts to remind them of what they’ve left behind and to encourage them to complete their purchase.

You wouldn’t believe it,  but customers love reminders in the form of abandoned cart emails, as almost 40% of those emails are opened (compared to an average email open rate of 21.33%).

Not sure how abandoned cart emails work? Then join me as I walk you through OUR Abandon Cart Sales Accelerator email series below, to help you maximise your online sales WITHOUT spending more money!!!

PS: If you want the exact word-for-word script we use, then drop us a comment in the video comments, and I’ll send the SWIPE file your way. We’re cool like that.

Conclusion

​Etailer: these strategies are easy to implement and well worth a try — just remember to monitor your metrics and to test different approaches to find what works best for YOUR ecom business.

And as always, if you have a friend struggling to keep shopping carts to cross over the virtual finish line, then be the friend they need and share this blog with them.

The post 8 Techniques To Reduce Shopping Cart Abandonment appeared first on Let’s Grow Your Online Store | Mojo Media Agency.

3 Major reasons having an ecommerce site will elevate your business

① It Establishes Trust

② It Allows You To Save Time 

③ It Provides An Opportunity To Share Who You Are And What You Offer

Conclusion

Ready to get your ecommerce site up and running?

Book a no-strings-attached call and let’s chat to see how we can help!

The post 3 Reasons Why An Ecommerce Website Is Important appeared first on Let’s Grow Your Online Store | Mojo Media Agency.

① Your Brand

Be sure your brand and overall your website’s look and feel align with the products you are selling. If you want your customers to buy corrugated cardboard boxes, you don’t need a logo with gold trimming. If you’re selling high-end luxury goods … you may though.

The fact of the matter is, before a customer even looks at your products, they look at your ecom site, and if it looks grotty, they’ll assume your products are garbage and THEY WILL LEAVE.

② Know your Ideal Client

This is vital if you intend to run a successful online business, because knowing how much money your ideal client earns or intends to spend does wonders — especially when it comes to something like discounts. If your target audience is into bargain-hunting … then go all out and discount often. 

HOWEVER: if your target audience appreciates well-made and exclusive products … then don’t cheapen your brand by throwing in a 50% off every second week.

Just. Don’t. Do. It.

③ Provide a sensational online shopping experience

With an abundance of etailers out there, trust us when we say — if your website is lacking in functionality, they will shop somewhere else.

So please ensure your ecommerce site is easy to use, great to look at, flaunts high-quality product images and copy, has a super simple, speedy and secure checkout process, and provides your customer with online support at the drop of hat.

You can even add a dash of extra glam by personalising your customer’s shopping experience by generating recommendations based on their previous purchases.

You may also like our article on: How to create a luxury experience for shoppers.

④ SEO

“Ignoring online marketing is like opening a business but not telling anyone.”

— KB Marketing Agency

Same goes for SEO. Have reputable ecommerce experts implement SEO into your website to help you rank higher on search engine results. By not implementing SEO could potentially be detrimental to your business.

What is SEO though? SEO stands for Search Engine Optimization, and it’s the process of improving the quality and quantity of unpaid website traffic to a website using anything from keywords in your copy, alt tags, to H1 tags.

⑤ Be mobile-friendly

Here’s an incredibly interesting fact to blow your mind — the number of cellphone users in 2023 is approximately 6.8 billion globally, with 26.3 million of those being South African users. WHAT?!

Sooooo … naturally, optimising your online store for mobile is almost as non-negotiable as not using SEO! Ask yourself questions like: 

– Does my site look good on mobile?

– Is my site easy to read and easy to use on mobile?

– Are all my pages optimised for different screen sizes? 

Conclusion

With the incredible rapid growth of the online market, be sure your ecom site is the BEST it can be. Check out this ecom website audit of a jewellery website video to learn a trick or two and help elevate your ecommerce store too!

The post 5 Ways To Make Your Ecom Website Succeed Online appeared first on Let’s Grow Your Online Store | Mojo Media Agency.

No ifs, no buts, no coconuts!!! Because a luxury online shopping experience = a great user journey = a potential buyer/repeat buyer = cash in YOUR bank.

I can hear the gears turning though — ok, so what exactly does a luxury online shopping experience entail? 

① Easy-To-Use Website

The reality is: an overly complicated/difficult-to-navigate website is almost a guaranteed sale lost! 

Why? Because life is too busy to spend 15 minutes just looking for that ONE product you want to buy. 

Ensure YOUR luxe ecom site is not flooded with unnecessary tabs, and that it features the following:

1.1 A Fast Loading Time 

Site speed is VITAL to your ecommerce success, because again … absolutely NO ONE has 15 minutes to waste.

According to a recent article published by shopify, your site’s speed directly influences your conversion rates, repeat business, and search engine rankings!!! 

Need we even say more?

1.2 Clear Logo And Branding

Your brand represents your products. If your brand is grotty, first-time visitors to your website will assume your products are grotty too. It’s a no-brainer. Think about it, when you walk into a physical store and it doesn’t scream luxe vibes … you’re automatically going to assume aisle 5 isn’t showcasing Le Creuset cooking ware … am I right?

To greatly sum it up: if your brand accurately represents your products, and customers like your brand, they are more likely to shop shop shop.

1.3 Mobile-friendly

This one is a biggy! 

According to GOOGLE — mobile devices now account for roughly 60% of internet traffic!!! That’s A LOT of potential shoppers waiting to shop at your store!!! 

So luxe etailer: if you’re NOT tapping into THIS market yet … you best get to it. Remember: a mobile-friendly site is way more than activating your desktop site on mobile. You’ll need to ensure it’s easy to use on mobile, looks good on mobile and works well on mobile too.

Mojo Tip: your mobile site can be same-same, but it doesn’t have to be same-same either. If you need to make your call to action button larger … Luxe Etailer … go for it! Remember: your mobile site needs to feature easy-to-use fonts, designs and tabs to ensure your site is easy to see, browse, use AND of course SHOP on.

② High-Quality Images, Descriptions And Reviews

When shopping in-store, a customer has the opportunity to pick up, feel and smell the leather bag, strut up and down the aisle in those espadrilles, and view that diamond ring under perfect lighting. 

When shopping online, your customer does not physically have the opportunity to pick up, feel and smell the leather bag, strut up and down the aisle in those espadrilles, and view that diamond ring under perfect lighting. 

MEANING it is YOUR job to provide your customers with the same in-store shopping experience with the use of high-quality images and top-level product descriptions.

Because Luxe Etailer: in order to increase your shopping experience AND your online conversion rates: your customers actually NEED to be able to envision having YOUR luxe products in their lives through images showcasing your product from all angles (i.e. PROPER product photography), showcasing your product on a model to help show the actual size of your product and how it looks on an actual human like yourself (i.e. PROPER lifestyle photography), as well as telling your customers from the get-go if your product is leather or pleather, solid gold or gold plated (i.e. PROPER product descriptions).

AND LUXE ETAILER: we cannot stress this enough: reviews reviews reviews!!! 

Reviews help establish brand trust and give your customers a chance to see how someone who is NOT financially invested in your store experienced your product. Trust us … people LOVE reviews!

Join me below, as I walk you through the 5 elements of a high-converting review to help build trust and credibility with potential online customers, as well as WHY customer reviews are SO incredibly important for luxury online stores to showcase on their ecommerce websites.

Remember: people LOVE reading reviews, so be sure to give this video a watch:

③ Simple And Fast Checkout

Luxe Etailer: PLEASE ensure shopping on your luxe online store is quick and easy.

I am 100% sure you believe your 5-step checkout is painless, but if your customer (especially a first-time one) needs to login and STILL add client info, address, shipping address, billing address and card info … trust me … it’s not painless.

That’s why we create a one-page (and painless!!!) checkout process for our luxe ecommerce clients’ online stores. Because truth be told, the more steps a customer needs to take in order to actually BUY your product .. the higher the chances are you’re going to lose the sale somewhere along your not-so-painless 5 checkout steps … 

To go full circle to point 1 … 15 minutes is A LOT of time in today’s world to be sitting around and twiddling thumbs.

Quick recap: Add to cart. Pay. Be done. Ta-da.

④ Be Accessible

Nothing aggravates a customer more than not being able to reach you through contact details or a properly set up contact form/your telephone number on your site.

In the famous words of Scott Cook: “A brand is no longer what WE tell the consumer it is — it is what consumers tell EACH OTHER it is”.

Be sure the word of mouth spreading around the web about YOUR luxe online store is a 5 star one. This is EXACLTy WHY having reviews on your site ARE crucial to your online store’s success … as it provides potential customers with an in-depth view of your previous customer’s shopping experience WITHOUT them actually having to call you or your previous customer!

Does Your Online Store Have These 3 KEY Website Pages? 

Luxe Etailer: if your ecom store IS missing these 3 pages, then it’s most definitely ALSO costing you customer loyalty, trust and sales — because having these 3 pages present on your website goes a SUPER long way in ensuring a great online shopping experience for your online shopper! 

Be sure to check out my 4 minute video below just to double-check that you indeed do have these 3 CRUCIAL website pages in place and that you’re not losing money because you don’t. 

After all … education is key.

Conclusion

Long gone are the days of having an average-looking and average-working ecommerce website. People expect the same level of top-tier service they would receive in a top-tier store. 

Need help with your luxe ecommerce site or to create a luxury online experience? Book a no-strings-attached call and let’s see how we can help!

The post How To Create A Luxury Online Shopping Experience For Your Shoppers appeared first on Let’s Grow Your Online Store | Mojo Media Agency.

That means approximately 7 out of 10 shoppers will visit your luxe ecom store with the intention to shop, but WON’T actually complete their transaction. That’s intense.

Of course there could be a number of reasons as to why these potential shoppers are abandoning their carts: 

• maybe they’re not ready
• maybe they’re strapped for cash
• maybe the cat had a hairball moment or …
• maybe they were taken aback by extra costs appearing at checkout.

Whatever the reason though, you need to recover those sales and get those trolleys across that virtual finish line.

Why Is It So Important To Reduce Cart Abandonment

In a nutshell, when an online shopper abandons their cart and closes your webpage instead of finishing the order — that’s lost revenue for your business. 

It’s as easy and as important as that.

Prevention is better than cure, but if you must cure … then do it like a champion. Let’s have a look at 3 methods to prevent and recover cart abandonment below.

3 Methods To Reduce Cart Abandonment

① Offer Free shipping and returns

Free shipping, yikes! I know what you’re thinking … no thanks, I can’t afford that.

Truth be told, people are expecting free shipping and with millions of competitors out there … can you really afford not to offer it?

Besides, multiple studies have actually shown that free shipping INCREASES sales and conversion rates!

The same goes for free returns. It adds an incentive for a potential client to complete their purchase, especially those who are unsure if the product is right for them.

So my take away from offering FREE shipping and returns is ching ching ching and money in the bank as chances are your client will LOVE your product, buy it and not return it.

Still hesitant? Then just remember, by NOT offering free shipping and returns, you could seriously hurt your business and we both know you don’t want that.

If free shipping isn’t possible, you can include “shipping thresholds” where you offer free shipping if your customer spends a certain amount (E.g: You are $5 away from free shipping). This not only increases your average order value (AOV) but entices your shopper to add more to get to that free shipping threshold.

28% of shoppers will abandon their shopping cart if presented with unexpected shipping costs.

② Allow guest accounts

Potential shoppers want to spoil themselves with minimum hassle thrown into the mix, and sometimes having to create a user account is simply just one click too many for some. 

That’s exactly why guest accounts are amazing, as they speed up the purchase process, offer a FASTER checkout experience and therefore improve conversion rates.

Guest accounts also feel far less intrusive, as a new customer only has to fill in the essential details to complete the purchase and have the product delivered. Voilà.

So be sure to make it easy, fast and uber convenient for people to shop your luxe goods, because what do you have to lose? Probably not the sale.

23% of users will abandon their shopping cart if they have to create a new user account.

③ Retarget your customers

Okay, so we’ve established that 70 – 80% of customers WILL leave their virtual shopping carts behind. 

However, not ALL 80% of abandoned carts are due to user account admin or hidden costs. Some customers merely abandon their carts, because life happens and they fully intend on coming back to complete their purchase at a later stage. 

As awesome as that sounds though, the keyword here is INTENTION and not promise. 

YES, they do want to buy your goods, but they’re probably not setting a reminder on their phones to come back at 5pm sharp to do so.

And that’s why YOU need to remind them that those gorgeous products are still available and YOU need to reignite their desire to complete their purchase via a set of abandoned cart emails or by showing your potential shopper ads once they’ve left your site.

Full Circle In Regards To Reduce Cart Abandonment

Have a look at our video for a quick recap on the importance of recovering lost sales and drop us a line below to receive our Abandon Cart Accelerator Series:

Ready to give these 3 techniques a try? Because you’re bound to see some pretty dramatic improvements and that’s incredibly exciting!

The post 3 Ways To Reduce Cart Abandonment appeared first on Let’s Grow Your Online Store | Mojo Media Agency.