Congratulations on turning your passion into a career — in our eyes you are freakin’ amazing!!! Now that you’ve done the hard work of building your online store, here are 5 ways to make your ecom website succeed online.
① Your Brand
Be sure your brand and overall your website’s look and feel align with the products you are selling. If you want your customers to buy corrugated cardboard boxes, you don’t need a logo with gold trimming. If you’re selling high-end luxury goods … you may though.
The fact of the matter is, before a customer even looks at your products, they look at your ecom site, and if it looks grotty, they’ll assume your products are garbage and THEY WILL LEAVE.
② Know your Ideal Client
This is vital if you intend to run a successful online business, because knowing how much money your ideal client earns or intends to spend does wonders — especially when it comes to something like discounts. If your target audience is into bargain-hunting … then go all out and discount often.
HOWEVER: if your target audience appreciates well-made and exclusive products … then don’t cheapen your brand by throwing in a 50% off every second week.
Just. Don’t. Do. It.
③ Provide a sensational online shopping experience
With an abundance of etailers out there, trust us when we say — if your website is lacking in functionality, they will shop somewhere else.
So please ensure your ecommerce site is easy to use, great to look at, flaunts high-quality product images and copy, has a super simple, speedy and secure checkout process, and provides your customer with online support at the drop of hat.
You can even add a dash of extra glam by personalising your customer’s shopping experience by generating recommendations based on their previous purchases.
You may also like our article on: How to create a luxury experience for shoppers.
“Ignoring online marketing is like opening a business but not telling anyone.”
— KB Marketing Agency
Same goes for SEO. Have reputable ecommerce experts implement SEO into your website to help you rank higher on search engine results. By not implementing SEO could potentially be detrimental to your business.
What is SEO though? SEO stands for Search Engine Optimization, and it’s the process of improving the quality and quantity of unpaid website traffic to a website using anything from keywords in your copy, alt tags, to H1 tags.
⑤ Be mobile-friendly
Here’s an incredibly interesting fact to blow your mind — the number of cellphone users in 2023 is approximately 6.8 billion globally, with 26.3 million of those being South African users. WHAT?!
Sooooo … naturally, optimising your online store for mobile is almost as non-negotiable as not using SEO! Ask yourself questions like:
– Does my site look good on mobile?
– Is my site easy to read and easy to use on mobile?
– Are all my pages optimised for different screen sizes?
With the incredible rapid growth of the online market, be sure your ecom site is the BEST it can be. Check out this ecom website audit of a jewellery website video to learn a trick or two and help elevate your ecommerce store too!