With a plethora of social platforms available at your fingertips from Facebook, Instagram to Whatsapp — we cannot blame you for not prioritising getting an ecommerce website.
… But here are 3 reasons why an ecommerce website IS important! If you were thinking of running your ecommerce website ONLY through the use of social media with the words DM to order at the bottom of each post … then hear us when we say: you’re hurting your business and stunting its growth!
Not to mention going through 100 Facebook/Instagram/Whatsapp messages over Black Friday with proof of payments attached? To us: THAT sounds like a nightmare!
The fact of the matter is: an ecommerce website set up for conversion is the ONLY way to PROPERLY do business (with your social media shopping channels as an extra on the side).
ESPECIALLY if you’re the owner of a LUXURY LIFESTYLE BRAND ONLINE STORE. No one is going to continuously buy earrings worth R5000 via Facebook Messenger. Let’s get real.
BUT … of course … and we cannot stress this enough … the benefits of having an ecommerce website stretches FAR beyond the borders of comfort!
So join us as we discuss 3 MAJOR reasons why an ecommerce site is most definitely worth your while.
3 Major reasons having an ecommerce site will elevate your business
① It Establishes Trust
In today’s world, popping up on social media and expecting people to buy from you just screams Carte Blanche. With scammer-culture being at an all-time high, establishing trust is VITAL! And we’re sorry to say: having no website = super dodgy vibes. It’s important to note: people can read reviews from other people, see security icons (that instils trust and helps your customers feel SAFE when shopping from you), as well as get to know you (the face behind the brand) and your products … all of which are key factors having an ecommerce website brings to the table … which your social media pages do not. Remember: people buy from businesses they TRUST. It’s as easy and as simple as that.② It Allows You To Save Time
Having an ecommerce website allows you to have a secure payment method in place that helps you SAVE loads of TIME, because can you just imagine having to manually create a ton of invoices … and then manually having to Whatsapp/email those invoices to clients?! That sounds like an absolute nightmare! And speaking of nightmares, have you considered that by NOT having a secure payment method in place, you’re actually losing out on 8 hours worth of sales just because you’re sleeping? THEREFORE: having an ecommerce website = having a secure payment method = saving time = makes your life easier = allows your online store to be open 24/7. Of course, it also makes your customer’s life easier, as it provides them with a simple and secure checkout experience! The benefits truly don’t stop there. A secure online payment method also opens your store’s proverbial doors to both a local and international customer base, and each purchase allows you to gather valuable insight about the products your customers are most interested in too (in order for you to offer them the products they love and thus ensure additional sales later).③ It Provides An Opportunity To Share Who You Are And What You Offer
You can only share so much on social media, right?! And to reference what we said over at point 1: PEOPLE BUY FROM PEOPLE THEY TRUST. Having an ecommerce website allows you to share your story, create a connection, and share details about your luxe products. The thorough About Us page aside: don’t forget, your customers cannot actually touch the fabric of that gorgeous white summer dress, or accurately see the size of that Tanzanite on their finger. YOU need a platform where you can provide them with the details they need to make an informed purchase decision. This includes a proper product description, acarousel of product and lifestyle product photography … plus a product review or two.Conclusion
Having a beautiful and high-quality ecommerce website properly set up for conversion comes with LOADS of benefits for YOUR consumer. It allows you to grow your brand and makes shopping a whole lot easier, faster and more convenient for them. Be done with the days that come along with having clients DM you about products. How much they cost or even sending screenshots of what they want to order! Make the process a ton easier and reap in the sales with a decent ecom WEBSITE on your site. Do yourself ecommerce business a favour by prioritising getting a high-quality ecommerce website like YESTERDAY.Ready to get your ecommerce site up and running?
☎️ Book a no-strings-attached call and let’s chat to see how we can help!
