We had an absolute blast working on Checkout Travel’s new brand, but more importantly converting their existing brand into a converting one! We did a complete rebrand and implemented a full digital strategy. From a brand spankin’ new logo and corporate identity, to shop signage, even new office mugs all the way through to the main kahuna… their website. From there we built awareness on social media and drove traffic through Facebook & Instagram advertising.
The main part of the project was to custom develop their website so that each aspect could be created and managed by the client.
We wanted to convey an EXPERIENCE by just being on the website so from a user navigational view they had to be wowed and easily navigate to the relevant information to make a booking or an enquiry.
We focus on building websites that convert. This means creating a website where on each page there was an action we wanted the user to take. If they did not make an enquiry on an actual package, there was another way to prompt them to either book an appointment, request help to craft a custom adventure, or simply just opt in to join their Jetsetter Club.
We wanted to bring the website experience over into our social strategy for our client too. We created a whole social plan where the client could nurture their relationship with their already big following online. A brag stat here, we increased their engagement rate by 4 718% in the first 28 days!!
The clients travel packages were advertised in the Dainfern Shopping Centre on mega big screens which tied in with their social strategy and social advertisements for the month.
Follow us on our social channels, we hang out there with Julia Roberts and Evel Knievel... you'll probably find us sipping Piña coladas and playing backgammon on our yoga mats. Seriously, we share a ton of online marketing ideas.